Job Description

A digital marketer is responsible for developing and executing online marketing strategies to promote a brand, product, or service. They work to increase brand awareness, generate leads, and drive website traffic. The digital marketer must have knowledge of various digital marketing tools and techniques, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), and content marketing.

Key Responsibilities

• Develop and implement online marketing strategies to meet business goals
• Perform market research and analysis to identify target audiences and consumer behavior
• Plan and execute digital campaigns, including SEO, social media, PPC, email marketing, and content marketing
• Manage and optimize advertising campaigns on various digital platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
• Monitor website traffic and analyze user behavior using Google Analytics
• Develop and manage email marketing campaigns, including creating email templates, writing email copy, and managing subscriber lists
• Create and publish engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
• Collaborate with content writers, graphic designers, and web developers to create engaging and effective digital marketing materials
• Analyze campaign performance metrics, track KPIs, and prepare reports to measure the success of digital marketing efforts
• Stay up-to-date with industry trends and best practices in digital marketing

Job Specification

• Bachelor's degree in marketing, communications, or a related field
• Experience with digital marketing tools and techniques, including SEO, social media marketing, email marketing, PPC advertising, and content marketing
• Knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
• Strong analytical skills and ability to analyze data to make data-driven decisions
• Excellent communication skills, both written and verbal
• Creative mindset and ability to think outside the box
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Familiarity with marketing automation software, such as HubSpot, Marketo, or Pardot
• Experience with web analytics tools, such as Google Analytics

We are an equal opportunity employer and welcome all qualified candidates to apply for this position. If you meet the qualifications and are excited about this opportunity, please submit your resume in the form given below and apply.